Billing

Billing - 计费 / 出账
Glossary
- 计费、产品、价格和营收指标术语
FAQ
- Pricing / Rating、结算流程、SKU、Price 和 Rollup 设计

计费流程

流程
- Product / SKU -> Price -> Usage -> Metering -> Cost -> Billing -> Invoicing -> Payment
RevOps
- Revenue Operations
- 从产品使用转化为财务收入
M2C
- 先使用、后计量、再结账
O2C
- 客户买一个东西 -> 发货 -> 收钱。

text

Usage
= What happened?

Metering
= How much counts?

Pricing
= What are the commercial rules?

Rating
= How much is it worth?

Billing
= What should be settled this period?

Invoice
= What do I formally ask you to pay?

Payment
= Did money actually arrive?

RevOps

RevOps - Revenue Operations - 营收运营
一种将营销 (Marketing)、销售 (Sales)、客户成功 (Customer Success) 和财务 (Finance) 部门整合在一起的战略框架。
打破部门间的“孤岛效应”，让所有产生收入的团队在流程、数据和技术上保持一致。
vs Sales Ops / 销售运营
- Sales Ops - 销售运营
  - 范围较窄，主要关注如何让销售团队更高效（例如简化销售流程、分析销售数据）。它通常只出现在收入周期的中期。
- RevOps - 营收运营
  - 覆盖整个收入旅程。从产品开发、市场营销、销售成交，一直到后续的客户续费和现金回收。它确保了从潜在客户接触到最终收款的端到端一致性。

整合数据：将分散在各处的产品、账户、报价和发票数据集中管理。
集成系统：将 CRM（客户关系管理）、ERP（企业资源计划）等工具打通。
自动化：简化高频次的重复操作。
数据驱动决策：利用分析结果发现新的增长点或效率瓶颈。

flowchart TD
    subgraph RevOps [RevOps 营收运营全局覆盖]

        subgraph SalesOps [Sales Ops]
            Product
            Lead
            Configure
        end

        subgraph Inter [Sales Ops & Finance Ops 交集]
            Quote
            Order
        end

        subgraph FinanceOps [Finance Ops]
            Bill
            Collect
            Pay
            Recognize["Recognize (Cash)"]
        end

        Product --> Lead --> Configure --> Quote --> Order --> Bill --> Collect --> Pay --> Recognize
    end

flowchart TD
    subgraph RevOps [RevOps 营收运营全局覆盖]

        subgraph SalesOps [Sales Ops]
            Product
            Lead
            Configure
        end

        subgraph Inter [Sales Ops & Finance Ops 交集]
            Quote
            Order
        end

        subgraph FinanceOps [Finance Ops]
            Bill
            Collect
            Pay
            Recognize["Recognize (Cash)"]
        end

        Product --> Lead --> Configure --> Quote --> Order --> Bill --> Collect --> Pay --> Recognize
    end

www.salesforce.com/ap/sales/revenue-lifecycle-management/what-is-revenue-operations

定价模型

固定费率 (Flat-rate)
阶梯定价 (Tiered)
按量计费 (Usage-based)
订阅制 (Subscription)
免费增值 (Freemium)
Token 计费 (Pay-as-you-go / Token-based Billing)
stripe.com/en-hk/resources/more/pricing-models-explained-types-of-pricing-models-and-when-to-use-them

计费流程

RevOps

定价模型

参考

关联信息

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参考资料